Abstract
ABSTRACT Algeria is actively enhancing its destination image for sustainable tourism through the “Tourism Development Plan: Horizons 2030,” aiming to boost its allure as a tourist destination. However, recent literature lacks an exploration of specific attributes’ impact on visitors’ behavior. A recent study on 338 Libyan visitors, utilizing Structural Equation Modeling (SEM), revealed that both cognitive and affective image aspects positively impact intentions to recommend and revisit, with the affective aspect exerting a stronger influence. Policymakers should prioritize promoting natural beauty and historical landmarks while enhancing local amenities to broaden Algeria’s appeal and attract more visitors. This comprehensive approach is essential for bolstering the country’s tourism sector in line with its development goals.
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