Abstract

Wamena as one of the National Tourism Destinations (DPN) has high tourism potential, consequently it can be a locomotive for economic growth in Papua. However, Wamena still has struggled with infrastructure and it has to be prompted by creating destination image. This study is conducted to analyse tourists’ intention effect to visit Wamena. Sampling method used is random sampling through questionnaires and it is analyzed by using Partial Least Square. The results of data processing confirms that destinationi mage and tourism object have positive and significant effect on visiting intention, while infrastructure has negative and insignificant effect on tourism visiting intention to Wamena. Inadequate infrastructure is not a barrier for tourists to visit it. Beautiful scenery and fascinating destination objects are elementary generator for them to visit it. Thereby, tourism development can be implemented in Wamena as mountain or adventure tourism working with great physical. Approach should be committed by government or privates to cultivate potential tourism in Wamena through exposing its authentic culture and destination objects to promote best image destination. Keywords : destination image, tourism object, infrastructure, visiting intentions, Wamena DOI : 10.7176/JMCR/59-06 Publication date : August 31 st 2019

Highlights

  • Marketing management relates to how entire of marketing communication activities are doable maximally in catching up customers and they used for selling product (Bungin, 2015)

  • This market is committed since tourism plays important role and contribution for national economy through state foreign exchange income shared by foreign tourists

  • Considering Indonesia has a variety of culture and abundant natural resources, the tourism sector can be optimized to contribute to the national economy (Astini and Sulistiyowati, 2015)

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Summary

Introduction

Marketing management relates to how entire of marketing communication activities are doable maximally in catching up customers and they used for selling product (Bungin, 2015). A destination image aims to promote tourism destination products in order to competitive in tourism market. This market is committed since tourism plays important role and contribution for national economy through state foreign exchange income shared by foreign tourists. Tourism is under other sectors as oil, gas, coal, palm oil. This sector regularly has increased contributing on national economy, while the other sectors tend to less in contribution. It can be concluded that tourism potency has not been optimized yet in marketing, subsequently its contribution for national economy is under other sectors

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