Abstract
Tourism awareness plays a pivotal role in promoting cultural understanding and supporting economic growth, especially in regions with rich heritage and tourism potential. This study aims to evaluate the effectiveness of social studies curricula in fostering tourism awareness among high school students in the Irbid region of northern Jordan. The research addresses the problem of limited integration of tourism-related topics within the existing curricula, which tend to prioritize general knowledge over specialized subjects such as sustainable tourism and cultural diversity. A total of 979 students were randomly selected to participate in the study, and data were gathered using a structured survey designed to assess how well the curricula promote tourism awareness. The research employed a quantitative approach to examine relationships between tourism awareness and variables such as gender, residence, and academic achievement. The results showed significant gaps in the curricula, with minimal focus on hands-on learning experiences like field trips or interactive projects, leading to generally low levels of tourism awareness among students. Furthermore, the lack of career guidance related to tourism hinders students from exploring potential tourism-related career paths. There were no significant differences in tourism awareness based on gender, residence, or academic performance. The study concludes by recommending a comprehensive revision of the social studies curricula to include more specialized tourism concepts, practical learning opportunities, and career exploration activities. Such changes would enhance students’ understanding of the tourism industry and its importance, preparing them for future roles in this sector.
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