Assessing the Impact of an Industry-Centred Activity on Student Learning

Abstract

AbstractThis paper assesses the impact of an industry-centred activity on student learning in higher education. Twenty two students studying an advertising module took part in a real-world project for a local employer and were also asked to take part in a research project to measure its impact. The methods used to evaluate the module’s effectiveness included an appraisal of the students by employers, tutor observations, university module evaluations and an online student questionnaire. The findings highlight the significant importance of real-world learning as a vehicle to enhance the student experience and to develop students’ employability skills in preparation for graduate employment.