Abstract

This study investigates the feasibility of a sustainable winemaking eco-labelling program for Ontario. Currently the wine industry in Ontario encourages sustainability in their industry through a voluntary initiative. Research indicates the eco-labelling can be effective means of encouraging proactive environmental behaviour using market forces in some markets, by indicating to consumers those products that are environmentally superior. Through interviews with industry members and surveys with consumers this research determines the degree of interest in an eco-labelling program. Factors that could motivate or deter participation in the program by industry and use of the label by consumers were also identified. The findings reveal that there is interest among industry and consumers in an eco-labelling program. Furthermore, the eco-label should be certified by a credible agency, be simple in format, address the entire winemaking process and be accompanied by an educational promotional campaign.

Highlights

  • Beginning in the early 1990s, the Ontario wine industry started working to gain a reputation for quality wines initiated by a government sponsored replacement of domestic vines, Vitis labrusca and Vitis riparia, with vines of traditional European varieties, Vitis vinifera, that produced higher quality wines (VQA Ontario, 2008b)

  • The primary research question that this study aims to answer is: To what extent would an eco-labelling program to accompany the Ontario wine industry’s sustainability initiative, Sustainable Winemaking Ontario, be accepted by consumers and industry members and what conditions would affect its acceptance?

  • 3.3.2 Research question, framework and objectives The primary research question that this study aims to answer: To what extent would an eco-labelling program to accompany the Ontario wine industry’s sustainability initiative, Sustainable Winemaking Ontario (SWO), be accepted by consumers and industry members and what conditions would affect its acceptance?

Read more

Summary

Introduction

Beginning in the early 1990s, the Ontario wine industry started working to gain a reputation for quality wines initiated by a government sponsored replacement of domestic vines, Vitis labrusca and Vitis riparia, with vines of traditional European varieties, Vitis vinifera, that produced higher quality wines (VQA Ontario, 2008b). Initiatives aimed at improving the image of the Ontario wine industry and its competitiveness include developing the wine tourism industry, linking the wine movement to the culinary movement in the province and emphasizing the importance of supporting local producers (Wine Council of Ontario, 2008). One other such area that the wine industry in Ontario has shifted focus to is environmental stewardship. We provide a brief history of wine in general and in Canada It will conclude by detailing the growth of the Ontario wine industry.

Objectives
Methods
Results
Discussion
Conclusion

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.