Abstract
This article focuses on the peculiarities of the cultural and historical potential of the Volgograd
 region. The analysis of regional potential, the use of the data obtained to form tourist brands and their
 further promotion both domestically and internationally are important components in the
 development of tourism. The research was based on a parametric method, to get a representative
 result. After obtaining necessary data, we concluded that the most advanced administrative-territorial
 unit, in terms of cultural and historical potential, is the regional capital Volgograd. Municipal districts
 have a lower indicator, which is directly linked to deficiencies in a statistical recording system, a
 management system, a marketing system of promotion of regional tourism products and etc. The idea
 of cross-regional cooperation between the Volgograd and Rostov regions in the field of tourism
 potential development was proposed.
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