Assessing Quality in Cultural Goods: The Hedonic Value of Originality in Rembrandt's Prints

Abstract

The definition of quality, and its consistent assessment, is a fundamental issue when dealing with collectibles. We analyze how originality is priced by the market. The market for prints by Rembrandt is considered. An original database has been built including almost 5,000 transactions in the international auction market during the period 1985–1998. The data allow us to control for many different characteristics (market, aesthetic, originality, authenticity, rarity, art history, techniques, conservation, etc.). The concept of “state” is used to measure originality. In printmaking a state is defined as the artist's creative phase, which occurs on the plate before inking and printing. We test whether (non-original) posthumous states are sold at prices lower than Rembrandt's own (original) states. The implicit price associated with the state has been found to significantly decrease if the state was later printed by someone else when it was no longer the master's intervention on the plate. Furthermore, a decreasing value among subsequent original states has proved to positively account for Rembrandt's direct invention.