Abstract
As Saudi Arabia seeks to transition toward sustainable energy, the adoption of Electric Vehicles (EVs) is a key component in reducing carbon emissions and combating climate change. This study explores the factors driving EV adoption, focusing on Willingness To Pay (WTP), Environmental Awareness (EA), Perceived Risks (PR), and Product Attributes (PA). Using a structured survey distributed to 365 respondents, the obtained data were analyzed through the SPSS 27 software, employing regression analysis and factor analysis. The results reveal that WTP and EA are significant predictors of Perceived Value (PV), which, in turn, positively influences consumers’ intention to purchase EVs. Conversely, PR negatively impacts Purchase Intention (PI), though these risks are mitigated by favorable PA. The findings highlight a gap between consumer interest in EVs and the existing infrastructure, suggesting that addressing these concerns is crucial for widespread EV adoption in Saudi Arabia. These insights provide actionable recommendations for policymakers and businesses aiming to enhance consumer confidence and facilitate the growth of the EV market in the region.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call