Abstract
The paper explores the status, prospects, and challenges of sustainable tourism in the state of Assam, India. It identifies Wildlife Tourism, Cultural Tourism, Pilgrim Tourism, Golf Tourism, and Adventure Tourism as promising sectors. Assam, known as the Gateway to North-Eastern India, boasts a rich history, cultural vibrancy, and diverse natural beauty. The state attracts global tourists with its scenic landscapes, vibrant culture, and the allure of Blue Mountains. Wildlife Tourism is particularly popular, and Assam features the best hill stations in the region. The state offers various tourism categories, including Health-Based, Event-Based, Nature-Based, Rural-Based, Cultural, Fairs and Festivals-Based Tourism, River Tourism, and Water Leisure activities. However, challenges such as insufficient infrastructure and natural calamities like floods hinder the tourism sector. The paper suggests that addressing these challenges through a strategic and sustainable approach, can contribute to the state's growth and development; given its significant role in generating direct and indirect employment. The study relies on meticulously chosen secondary data for authenticity.
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