Abstract
Every product initially starts with a creative idea, more or less feasible, or a patented idea transformed into a finished product. This idea takes shape through a market research study. These studies of analysis and needs present technological opportunities while outlining step by step the concept-prototype version. Thus, based on computerassisted simulations, the prototype is once again subjected to a systemic analysis to define and optimize the final product, as well as the technological flow associated with the entire manufacturing process applied to the concept. The paper proposes a synthesis analysis regarding innovative conceptual design, also presenting a case study applied to a product that involves a new concept in the market, specifically a decorative element, an ornament for doors (shield), so that the door handle matches the door's style
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