Abstract

Purpose – This study aims to reveal how UK supermarket giants Asda, Morrisons and Tesco have teamed up with universities to launch degree courses for their non-graduate employees. Design/methodology/approach – This study explains what gave rise to the degree programs, the form they take and the results they are expected to achieve. Findings – The origins and progress of Asda’s link with Middlesex University in honors degrees in either distribution or retail operations, the Morrisons degree in management and business with the University of Bradford and Tesco’s partnership with Manchester Metropolitan University on a retail-foundation degree are charted. Practical implications – The advantages to participants of getting a university qualification at the same time as on-the-job experience have been highlighted. Social implications – In this study, some of the growing number of alternatives to the traditional three-year full-time degree program, which is becoming more attractive as university tuition fees dissuade some young people from taking a degree straight after leaving school has been dealt with. Originality/value – Demonstrates the demand for and success of quality work-based learning leading to higher-education qualifications for retail employees.

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