Abstract

Abstract: Scribonius Largus, in his collection of pharmaceutical recipes ( Compositiones ), describes ten as having been used by members of the imperial family, including Livia. A model from the field of modern consumer research reveals that Livia used such endorsements to create a persona of discernment and intellectualism, qualities hitherto largely overlooked. Réesumé: Dans sa collection de recettes pharmaceutiques ( Compositiones ), Scribonius Largus en décrit une dizaine comme ayant été utilisées par les membres de la famille impériale eux-mêmes, dont Livie. Un modèle tiré de la recherche actuelle sur les consommateurs révèle que Livie s'est servie de ce type de recommandation pour asseoir sa réputation de discernement et d'intellectualisme, des qualités qui ont jusqu'ici été largement négligées.

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