Abstract
In this paper, I analyse the phenomenon of artification of everyday experience. Using the concept of “artification” developed in the field of Everyday Aesthetics, I define the non-artistic experience, which is co-shaped by art and related to its models of perception. As the consequence of this mechanism, I indicate the tendency to project some artistic cognitive schemas (or their elements) to the existing reality. As a result of this process, events and non-artistic views are captured in the image of art, as ”art-like”. The process of the interpenetration of the fields of art and non-art may lead in turn to the reversal of the mimetic order – when artistic creation determines the forms of examining the world to the extent that it creates the effect of “life imitating art”. This phenomenon of formalizing experience according to artistic models is illustrated by examples from the linguistics, visual arts and literature.
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