Abstract
To improve the advertising ways and enhance the publicity, an empirical study on the advertising platform based on self-media is designed. Combined with the recent practice of enterprise commercial advertisement, the concept of self-media is expounded by using relevant professional theories. The communication performance strategy of enterprise commercial advertisement in self-media platform and the contribution of the self-media platform to the effectiveness of commercial advertising communication are studied and demonstrated in detail. The empirical study is designed to prove the effectiveness of putting advertisement on self-media platform. The study shows that most people are not disgusted with advertisement on the selfmedia platform. Based on the above finding, it is concluded that enterprises need to further compensate their ads launching mode in the media to better carry out enterprise product promotion.
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