Abstract
In the dynamic intersection of finance and technology, the integration of artificial intelligence (AI) within the banking sector can mark a pivotal shift towards operational efficiency and enhanced customer service. This study, performed with the case of Armenian banking sector, employs a dual-analytical lens, focusing on the ratio of intangible assets to total assets (IA/TA) and IT-related costs in operational expenses (OPEX) to infer the extent of AI adoption through digital maturity. Despite the anticipation that these financial ratios would directly reflect a bank's digital transformation efforts, our findings illustrate a more complex reality, where such co-movement of the two ratios is not necessarily consistent over time within the sector. This deviation underscores the nuanced interplay between financial investment in digital technologies and the actual deployment of AI, revealing the need for a holistic approach that combines quantitative financial metrics with qualitative insights.
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