Artificial Intelligence Applications in Electronic Commerce

Abstract

There are various applications of AI on web-based electronic commerce (EC) environment. However, the application of intelligence in EC is confined by the state-of-the-art of the AI although EC has a high potential of AI deployment. In this talk, we will review the status of AI applications in EC, and a research opportunity for future applicationsThe key AI technologies applied in EC include agents for search, comparison, and negotiations; search by configuration and salesman expert systems; thesaurus of EC terms; knowledge-based processing of workflow; personalized e-catalog directory management; data mining in customer relationship management; natural language conversation, voice recognition and synthesis, and machine translation. 1. Agent: Concerning the agents, we will discuss the trend of XML standard such as ebXML for search, communication, and price negotiation. We will also review the status of learning from the seller and buyer agents’ point of view. 2. Search by configuration: Most searches seek standard commodities, while many products like electronic goods need to add optional parts to fulfill the required specification. This implies that we need to find a most similar template first, and then to adjust the optional parts that offer the minimum cost. 3. Thesaurus to aid comparison shopping: The product specification should be comparable each other whether they are represented in numbers, symbols, and words. To comprehend the specifications for comparison, we need a thesaurus of application domain. 4. Personalized e-catalog directory management: A buyer site defines a personalized e-catalog directory out of common standard catalog. The anomalies such as unbalanced directory are defined and automatic remedies are developed. 5. Other issues like data mining in CRM, natural language, voice recognition, and machine translation on the web will be demonstrated. The talk will be ended with the AI research opportunities in EC.KeywordsMachine TranslationCustomer RelationshipElectronic CommerceElectronic GoodKorea Advance InstituteThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.