Abstract
Art is an integral, functional and impact model for the iterations of the artists, their creative intentions, self-cognition, and self-realization. Within this process, the artistic self-cognition is linked to the empiric experience, experiments, and searching for the new artistic methods ofrevealing the idea and context of the art object. Experimental modeling and implementation of innovations define the direction of changes in art that include the plot, form orimage, aesthetic reception, and general tendencies. On the turn of the 20th century, fundamental changes took place in the understanding of art. During this period, the range of art practices expanded essentially. Experimental spirit prevailed in the modernist practices; this fact prompted the genesis of new art systems and caused the heuristic process of understanding, interpretation, development, and functioning of art. The art principles and approaches of the postmodern era were characterized with the variety of multiple interpretations of the phenomena of past and present. By the means of experiment, the artists widened the boundaries of art, appealed to the new technologies, used different media ortheir synthesis that eventually caused the annihilation of the type specifics of the art objects. The aim of the article is to investigate the new approaches to modeling the experiments in Ukrainian painting of the late 20th and early 21st centuries as the implementation of innovations. The research methodology is based on the systemic, structural and functional, comparative and historical, and hermeneutic methods
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