Art cinema, film policy and the slaughterhouse of Swedish cinema

Abstract

Focusing on the introduction of a new government film policy in 2017, this article explores how the audience for Swedish cinema – little-watched art films in particular – is conceptualized in the context of film policy and as a topic of debate within the Swedish film industry. The analysis shows that the new film policy contributes – against its own explicit aims – to reproducing a deep-seated distinction between ‘wide’ and ‘narrow’ films. In addition, Swedish film policy has yet to adapt to the conditions of today’s digital screen culture. As a result, ‘narrow films’ are subject to low audience expectations and a de facto lack of performance accountability. This, the article argues, could be more a blessing than a curse, suggesting a need to rethink the notion of ‘failure’ and to further explore the prospects of ‘failure studies’ in the context of Swedish cinema.