Art as a Communicative Factor of International Sports Ceremonies

Abstract

International sports ceremonies should be seen as one of the integral parts of a sporting competition, which contains an important communicative factor, attracting and enabling understanding of each other by an audience of many millions. The aim of this study is to analyse the interaction of art as a communicative factor in international sports ceremonies. In developing this topic, general scientific and special scientific methods, including analysis and logical analysis, synthesis, induction and deduction, as well as literature review were applied. These ceremonies, integral to any sporting event, serve multifaceted purposes, including education, cultural enrichment, communication enhancement, and the cultivation of patriotism and morale among participants and spectators. Furthermore, they play a pivotal role in promoting intercultural understanding by offering a platform for audiences to engage with foreign cultures and their artistic expressions. Art emerges as a central communicative tool within these ceremonies, with a historical legacy dating back centuries.