Areas of Interest of Age-Generational Groups as a Factor of Social Management of Settlement Structures

Abstract

Social life, according to H. Garfinkel (Studies in Ethnomethodology), is carried out through the daily practice of accounting for social life as part of social life. Accounting for social life is one of the factors of social management. At the same time, sociology is an important link in the interaction of social management and social life accounting. One of the most important objects of accounting for social life (both sociology and social management) is the sphere of interests of the population. First of all, it is about identifying the leading areas of interest of different groups of people and the corresponding problems, themes, narratives, ideas and suggestions for possible improvements in social practice. The purpose of this study is to identify the leading areas of interest of the population not only in the whole region, but also in the main age-generational groups, which is an important condition (factor) of social management of settlement structures. This task is solved using the materials of the sociological survey “The youth of the Samara region 2018”, conducted in the Samara region (Russia) in 2018 under the leadership of V. B. Zvonovsky. There are differences in the leading areas of interest between age and generational groups. All these features require attention and consideration in social management. If participation in political events in the country is a concern and problem mainly for political parties and organizations, then the organization of socio-economic and socio-cultural life in the region and in settlement structures is a common concern mainly for local authorities and management, for business structures and for the public, for public organizations and volunteers. Sociological materials on the Samara region show the priority importance of developing the local community in the fields of science and technology, recreation and entertainment, the natural world and ecology, improving places of work and study, and developing the education sector.