Are You Fluent in Emoji?

Abstract

In my Twitter profile, I state that I’m “fluent in emoji.” When I wrote that originally, I was mostly joking. I am not laughing any longer. I have come to learn the power of the well-placed emoji, and I am here to explain to you why emojis matter. I believe emojis make our messages more accessible and approachable. They tell a story when used well. They attract the valuable attention of a reader. And they make a message more fun, approachable, and consumable! The impact and reach of a journal are about a lot more than the Journal Impact Factor. Authors are expecting us to do far more than publish their papers. They want us to make their papers immortal and to ensure that their research is talked about and remembered for years to come. An editorial office that is making great use of varied social media platforms to amplify authors and articles is equally as enticing to submitters. When an editorial office shows off an author’s work, that author remembers how well they were taken care of. Not only was their paper published, but it was celebrated! But what makes a tweet or a Facebook post or an Instagram story or a LinkedIn blurb stand out from a social media user’s endless scrolling possibilities? There is only so much time in the day. Your social media post needs to stand out from the crowd. Creating videos and graphic assets are important tools in social media, but it’s not feasible […]