Abstract
ABSTRACT The COVID-19 pandemic has had serious ramifications for destination tourism, which is in dire need of support from residents. However, the pandemic has destabilized the environment and caused ontological insecurity in residents. It has therefore become vital to explore whether destination residents are willing to support their hometown. Drawing from the conservation of resources theory, this study conducted three experiments to explore the impact of ontological security threats on hometown support behavior, and the underlying mechanisms of the need to belong and psychological distress have also been revealed. The paper provides novel ideas for the marketing of destination management organizations.
Published Version
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