Abstract
This article examines the influence of research and development costs on the market value of the business. Based mainly on the Sougiannis model (1994), with data from the Athens stock exchange and listed companies, for the period following the adoption of the International Financial Reporting Standards (2005-2012), an attempt is made to understand the culture on the part of companies and investors about these costs as well as whether the investment in these costs is made consciously with the long-term aim of developing, or linked to the tax benefit they offer.
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