Are respondents more likely to list alters with certain characteristics?: Implications for name generator data

Abstract

Analyses of egocentric networks make the implicit assumption that the list of alters elicited by name generators is a complete list or representative sample of relevant alters. Based on the literature on free recall tasks and the organization of people in memory, I hypothesize that respondents presented with a name generator are more likely to name alters with whom they share stronger ties, alters who are more connected within the network, and alters with whom they interact in more settings. I conduct a survey that presents respondents with the GSS name generator and then prompts them to remember other relevant alters whom they have not yet listed. By comparing the alters elicited before and after prompts I find support for the first two hypotheses. I then go on to compare network-level measures calculated with the alters elicited by the name generator to the same measures calculated with data from all alters. These measures are not well correlated. Furthermore, the degree of underestimation of network size is related to the networks’ mean closeness, density, and mean duration of relationships. Higher values on these variables result in more accurate estimation of network size. This suggests that measures of egocentric network properties based on data collected using a single name generator may have high levels of measurement error, possibly resulting in misestimation of how these network properties relate to other variables.