Abstract
The purpose of this study is to examine and measure market behavior and risk patterns of minority-ownedbusiness enterprises (MBE). A representative sample (N = 192) of MBEs were examined for this study.Building on key theoretical concepts grounded in accounting, economics, entrepreneurship, finance,marketing, and management literature (such as endogenous and exogenous forces), and a researcherdevelopedinstrument was used for this study. The hypotheses derived from the theoretical frameworkwere tested using empirical analysis of a representative sample of MBEs across various industries. Thestudy utilizes a quantitative approach. The prior research on the performance of MBEs is limited. Theresearch questions guiding this study were the following: (a) What are the market forces that affectminority business enterprises (MBE); and (b) how many factors affect the MBEs? The quantitativemethodology used a multivariate statistical approach: a factor analysis was used for examining bothendogenous and exogenous variables. Also a factorial MANOVA was used. As a result of the principlecomponent analysis (PCA), a seven-factor solution emerged from the statistical analyses. The results ofthe study indicate there are seven factors affect the market behavior of minority-owned businesses.
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