Abstract

This research is a quantitative research conducted to find out how big and how important is the role of business legality, New Normal (Covid-19) and the entrepreneurial character of an entrepreneur, especially on business performance in the form of market share, profitability, and business productivity, especially in the business sector of universities in Indonesia. DKI Jakarta. Determination of the sample was carried out by purposive sampling with a sample of 150 respondents consisting of lecturers, students, and several university officials in DKI Jakarta. In this study using SEM-PLS as a test analysis tool. The results of this study indicate that the entrepreneurial characteristics of business actors have a vital role in the growth of business performance, while the legal aspect of business does not have a significant influence in improving the performance of higher education institutions in DKI Jakarta, both from the point of view of profitability, market share, and business productivity.

Highlights

  • In this modern era, which is fully modern, dynamic, self-service, and always requires us to always be fast moving and routinely use technology in our daily life, some questions sometimes arise, namely, are the legal aspects and the entrepreneurial character of nature and science still important? studied and developed in running a business to achieve maximum performance in entrepreneurship, ranging from achieving business productivity, profitability, to market share growth in various business sectors, especially for business actors in the field of universities in DKI Jakarta

  • This shows that hypothesis 2 is accepted, which means that there is a not-so-large but strong legal influence on Higher Education Industry Performance at universities in DKI Jakarta

  • Based on the results of research and discussion, the researchers made conclusions related to the research objectives, namely: 1. Entrepreneurial Characteristics towards Higher Education Industry Performance has a TStatistic value of 5.653 with an original sample of 0.372 and a P Value of 0.00

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Summary

Introduction

In this modern era, which is fully modern, dynamic, self-service, and always requires us to always be fast moving and routinely use technology in our daily life, some questions sometimes arise, namely, are the legal aspects and the entrepreneurial character of nature and science still important? studied and developed in running a business to achieve maximum performance in entrepreneurship, ranging from achieving business productivity, profitability, to market share growth in various business sectors, especially for business actors in the field of universities in DKI Jakarta. Entrepreneurship is an activity to increase a person's level of welfare in the future This level of welfare can be achieved when business actors dare to take risks, maximize their time, and produce various products and services that are able to provide solutions to various problems for the community. This means that every individual who has normal skills can become an entrepreneur as long as each individual has the desire and has the opportunity to learn and do business by taking advantage of the business ideas and business opportunities that have been created. By having a legal entity, the company will fulfill the obligations and rights of various parties related to the company, both within the company and outside the company

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Conclusion

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