Architecture_Speaking in Colors

Abstract

Building skins are expanding even beyond their functions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outer skins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media facade technologies can be understood based on the concept of outer skin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.