Abstract

The purpose of the research: analysis of the architecture of Mykola Pshinka’s Indi- an-themed books as a harmonious unity of ar- tistic-graphic and structural-compositional ele- ments, the role of stylization tools in the design of children’s publications to achieve synergy of the text and the illustrative series (collections "Feather of the Pink Chakva", "Indian Folk Tales", "Myths of Ancient India"). Research methods: systematization of scientific sources, inter- views, empirical observations and their descrip- tion, artistic analysis, synthesis and generaliza- tion of the obtained results. The results of the research: the peculiarities of the architecture of M. Pshinka’s editions of Indian themes and the artistic interpretation of the ancient Indian epic as a synthesis of the features of the indi- vidual author’s style of the Ukrainian artist and the elements of Indian national color used by him are considered. Emphasis is placed on the importance of visual communication, achiev- ing empathy with the young reader, who is the most important participant in the creative pro- cess, conveying not only the ideological, but also the emotional content of the book through illustrative and constructive means. A compar- ative characterization of the means of artistic expression in the illustration and design-layout of books for readers of different ages was car- ried out: taking into account the psychological features of the perception of visual images by children and the criteria of the quality of the publication: ideological, aesthetic, socio-psy- chological, ergonomic qualities. Scientific nov- elty: books on Indian subjects by M. Pshinka as a syncretic artistic phenomenon, characterized by integral architecture, a synthesis of texts, il- lustrations, decorative elements, design-layout are for the first time comprehensively and multi- facetedly considered. On the basis of a compar- ative analysis of the artistic design of the books "Indian Folk Tales" and "Myths of Ancient India", the features of the design of publications for children of different ages, junior and senior high school, were commented.

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