Architectural Rhetoric and the Iconography of Authority in Colonial Mexico: The Casa de Montejo by C. Cody Barteet

Abstract

Reviewed by: Architectural Rhetoric and the Iconography of Authority in Colonial Mexico: The Casa de Montejo by C. Cody Barteet Sarah J. Constant C. Cody Barteet, Architectural Rhetoric and the Iconography of Authority in Colonial Mexico: The Casa de Montejo. New York: Routledge, 2019. 180 pp. ISBN: 9781138585652 Architectural Rhetoric and the Iconography of Authority in Colonial Mexico: The Casa de Montejo is a tale of two cities—the Xui Maya city of Tihó and the Spanish colony of Mérida—ultimately united through a series of cultural campaigns that sought to exert Spanish authority in colonial Mexico. In this book, Barteet expands upon his previous dissertation research on Early Modern Latin American visual culture as well as past historical studies of the Casa de Montejo that “have mainly considered the façade as a reflection of European aesthetics with limited analysis of its iconography” (11). Lucid descriptions, original photographs, and dozens of archival artifacts evidence colonial anxieties in sixteenth-century Yucatán. Architectural Rhetoric strives to provide a bridge between two cognate disciplines: architectural history and rhetorical studies. Notably, Barteet understands the construction of the Casa de Montejo through Henri Lefebvre’s [End Page 466] “spatial triad” and describes how it may be used to explain the tensions that arose between the center and periphery of Mérida (18). Barteet explains how spatial practices (e.g., architectural styles), representations of space (e.g., the grid-planned city), and spaces of representation (e.g., real and imagined spaces) function as part of a causal loop. In this way, Barteet positions the Casa de Montejo as a social space for reading and understanding conflicts between Indigenous peoples, Spanish colonizers, and the Spanish monarchy. Architectural Rhetoric is divided into two main sections: the first “considers the significance of the building to a Hispanic audience,” and the second considers “how the façade and its urban location resonated among the Xiu Maya of Yucatán” (22). Barteet argues that Spanish conqueror Francisco de Montejo intentionally built the Casa de Montejo on the sacrosanct plaza mayor to symbolically diminish the influence of the Spanish monarchy in the New World and to exert his individual authority as governor over the Indigenous peoples. Barteet illustrates how the construction of the Casa de Montejo may be placed within Lefebvre’s imagination of the spatial triad in order to identify exactly how this building defied Spanish monarchical traditions and initiated a struggle for authority in the Yucatanean province. Barteet extends his analysis of the Casa de Montejo beyond the realm of architectural history and into the field of architectural rhetoric, revealing what different examples of iconography in the Casa de Montejo uncover about colonial tensions within and between Yucatán and the transatlantic world. For example, Barteet argues that Herculean imagery in the Plateresque façade exalts Montejo as the protagonist in the ongoing Yucatanean colonization narrative. Later, Barteet examines both the political and social contexts in which Montejo operated as Yucatán’s adelantado, or governor, through an analysis of “multivocal” iconography in the Plateresque façade (93). Barteet introduces a rhetorical text—the requerimiento—an official policy document concerned with the proper treatment of Indigenous peoples that encouraged the colonizers to “establish alliances through peace accords and gift-giving practices in order to foster a climate capable of hosting a successful colony” (92). Here, connections between the virtuous iconography discussed in earlier chapters and the requerimiento arise, strengthening Barteet’s case for an architectural rhetoric, or a connection between what is written in policy texts and what is therefore “declare[d] in stone” (93). In the second half of Architectural Rhetoric, Barteet examines Maya perceptions of the Plateresque façade and its place in the oft-contested city center. Barteet recalls that Mérida’s identity was “neither solely Spanish nor solely Maya” but existed somewhere in between, occupying a sort of “dual identity” (116). Barteet discusses the social and political importance of mapping practices, which may include the mapping of metaphorical or conceptual spaces such as books, art objects, and geographical locations where “two or more cultures engage one another” (116). In the penultimate chapter, a story of a power struggle often defined by dichotomous...