Abstract
ABSTRACT The role of news media in the dissemination of archaeological research is beginning to receive some attention, but this is inadequate when considering the scale of the news media as a tool for public archaeology and mass-distribution of archaeological research in digital news sites. Archaeology needs to urgently address this oversight and begin to construct appropriate and sustainable working relationships with the news media, founded on a critical evaluation of current strategies, to regulate the information that is disseminated through this medium. This paper takes a British perspective, though the themes and necessary improvements have global significance. I suggest that we begin to appreciate the role of the archaeologist in the construction of knowledge through the mass media by embracing ‘archaeo-media’- a neologism here proposed to explore the intersections and interactions between archaeology and news media.
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