Abstract
My conversations with Professor Dr. Basyouni Ibrahim Hamada, his illustrious paper “Arab Image in the Minds of Western Image-makers” 1 1 Prof. Hamada Ibrahim, Basyouni, Arab Image in the Minds of Western Image-makers published in Journal of International Communication, vol. 7, 2001. , my Pakistani nationality, and my professional interest are, to a great extent, responsible for providing me with the raison d’être to write this precise paper. Our universe, which in this regard is an Arab/Muslim universe, is somehow becoming the centre of controversy. It is equated with violence, boycott, exclusion, terrorism, lack of democracy, unwholesome human rights record, among other facts and allegations. This paper deals with what can be done about it in public relations.
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