Approaches to Developing a New Product in the Car Building Industry

Abstract

The work analyzes the engineering and marketing approach to the development of a new product in the automotive industry. The authors consider the engineering and marketing approaches and the essence of these approaches is defined. The possibility of using the modular method at the stage of developing new models was studied. The idea of this method is to develop a new unit or module when using the engineering and commercial potential of component manufacturers. The authors made an attempt to systematize a complex of marketing, organizational, economic and engineering processes through the industrial system of an industrial enterprise. The authors set a goal - to identify the features of creating a new product in an industrial enterprise using a marketing approach and a modular production method. The authors studied the possibility of applying a modular production method at the product development stage, the essence of which is to develop a new module using the development potential and commercial-engineering solutions of the parts manufacturers. The authors consider the transition to a modular method of design and production of goods; consolidation of changes in the development and release of a new product in the company when using a corporate production system based on the example of PJSC GAZ. The scientific significance of the study lies in the proposed method for creating a new product in the automotive industry. The main provisions and conclusions of the article can be used in scientific activity when considering questions about the essence of creating a new product in an industrial enterprise.