Abstract

An important stage in the formation of the financial strategy for the growth of the company's efficiency is the identification of key indicators and levers of product value at different stages of its creation. Identifying detailed value levers helps ensure that the company's resources are properly allocated to achieve ambitious financial goals over the long term. The article describes the approach to determine the main levers aimed at achieving the ambitious goal of the company, the consistent implementation of which allows to identify the main directions for focusing the company's resources in the current constraints (time, financial, intellectual, etc.). This approach identifies a set of key drivers and their impact on the achievement of an ambitious goal. The assessment is based on the best performance achieved in the past, the maximum theoretical potential of the current way of working and comparison with best practices and competitors.

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