Abstract
The present study aims to enrich the research on online entrepreneurship education, improve the level and ability of entrepreneurship services in China, and improve the overall success rate of entrepreneurship. Based on the technology acceptance model (TAM) proposed by researcher Davis, the study explores the application of TAM in online entrepreneurship education for new entrepreneurs. First, new entrepreneurs who are users of the online entrepreneurship education platform are selected as research objects, and then the influence of the four factors are studied, including perceived ease of use, perceived usefulness, classroom self-efficacy, and perceived external control. Finally, the hypothesis proposed is tested. Results show that online entrepreneurship education influences the perceived ease of use of the user and perceived credibility: the quality of the online entrepreneurship education has a positive impact on the user's perceived usefulness, interactivity has a positive influence on perceived ease of use and perceived usefulness, and interactivity positively influences the perceived ease of use of the user and perceived credibility. Perceived usefulness, perceived ease of use, and perceived credibility have a positive impact on the behavioral intention of the users. The proposed TAM provides some technical and theoretical support for the application of TAM in online entrepreneurship education for new entrepreneurs.
Highlights
The development of online education is often hindered by the inconsistency of educational theories and the current technological level
H5: The understanding of entrepreneurs on the usefulness of online education is positively correlated with their behavioral intention
The quality of aggregate validity and discriminant validity affects the accuracy of the questionnaire survey (QS)
Summary
The development of online education is often hindered by the inconsistency of educational theories and the current technological level. The technology acceptance model (TAM) is introduced in online entrepreneurship education for new entrepreneurs, and its influence is discussed (Liu and Yang, 2018; Qian et al, 2018). The research on the acceptance of online entrepreneurship education platforms is explored from the perspective of new entrepreneurs (Siyal et al, 2021). The current research can provide a reference for the development and improvement of the online innovation and entrepreneurship industry and support for the establishment of comprehensive entrepreneurial networks. A questionnaire survey (QS) is designed based on the theory of TAM and used for quantitative analysis for the influencing factors of the new online entrepreneurship education model. The usefulness and the ease to use indirectly affect the continuous willingness of passive users through shared vision, trust, and reciprocity. With the continuous development of the Internet, TAM is gradually evolved from enterprise systems to mobile businesses
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