APPLYING CONSUMER BEHAVIOR MODEL TO THE STUFF LABOR MOTIVATION

Abstract

The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.