Abstract
Most companies want to improve their business and performance by accessing the information which is available on social media and enhancing their revenue. Processing and analyzing data through big data is one of the most trending knowledge in this era; for revolutionary transformation, we used big data as a guide tool. In this research, the significant factors focus on big data and supply chain innovation and their impact on organizational performance. This research has covered Karachi's organizations working in supply chain practices. This research was quantitative-based with a sample size of 140, and the data was collected by questionnaire from the employees working in the supply chain domain. The findings found that both hypotheses were supported, meaning that big data and supply chain innovations significantly influence organizational performance.
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