Abstract
This study develops a model for selecting between third-party booking systems from a consumer perspective based on previous information/e-commerce systems success models and a hospitality website quality evaluation model. Factors influencing consumers’ selection of third-party booking systems are identified and the relative importance of each is revealed through the analytic hierarchy process technique. Data is collected from two waves of online surveys and analyzed with the Expert Choice software package. The results reveal the following priorities of factors: security oriented, information quality, service quality, system quality, and marketing oriented. Similarities and differences between these findings and those of past studies are discussed. Based on the analytic hierarchy process results, a practitioner guide on how to design a successful third-party booking system is presented. The developed model is different from hotel selection models and displays more theoretical completeness.
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