Abstract
This chapter presents applied ethnology as an example of ethnological research on the present. It highlights the concept applied ethnology into the debate. Applied ethnology is probably the most modern branch of ethnology and the one that above all must work with the observation of the present. The chapter reviews a symposium as per which although the notion of the present is defined as a period dating from today back to the First World War to the advent of industrialization or to the earliest recollections of persons now living, the notion of the present in applied ethnology is rather a period beginning a few years ago and extending some years into the future.
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