Abstract
This paper analyzes the use of territorial marketing in forming and implementing competitive advantages of tourist areas in the Republic of Altai. It provides the definition of a tourist area as well as its general and specific features. It also considers the directions of implementing competitive advantages of a tourist area. The influence of the natural potential of the Altai Republic on the development of different kinds of tourism is shown. The structure of a territorial tourist product of the Altai Republic is offered; the emphasis is placed on the development of active kinds of tourism (sports and hunting, mountain-skiing, recreation). The mechanism of brand formation and building of an area and a territorial tourist brand in six directions is specified.
Published Version
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