Abstract
ChatGPT and generative artificial intelligence have transformed industry processes, decision-making, and customer engagement across multiple industries. ChatGPT and generative AI applications transform healthcare, finance, marketing, education, and customer service, as this chapter shows. ChatGPT uses artificial intelligence (AI) and machine learning (ML) models for real-time data analysis, personalized interactions, and automation, improving operational efficiency and user experiences. AI improves fraud detection and financial forecasting in finance and diagnostic support and patient communication in healthcare. Generative AI enables hyper-personalized campaigns and content creation at scale in marketing and personalised tutoring and content adaptation in education. Automated, contextually responsive chatbots from generative AI models improve customer satisfaction and lower operational costs. As these technologies become essential to business, ethical issues like data privacy, bias mitigation, and AI transparency remain. This chapter emphasizes the need for strategic AI integration, suggesting that businesses that invest in responsible and ethical AI usage are better positioned to leverage generative AI's transformative potential—ensuring sustainable growth and competitive advantage in the changing digital landscape.
Published Version
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