Abstract

With the development of ICTs, vivid changes have been experienced in the travel industry. Artificial Intelligence (AI) is becoming an integral part of everyday lives and it is also impacting the travel industry to a great extent. The travel industry has always been among the leading industries to adopt the latest technologies. It has also acquired the AI-enabled tools for providing a seamless travelling experience to the travellers. The use of travel chatbots, customer service travel bots, voice assistants, service automation and robots have been able to fulfill the demands of modern day tourists. This eventually leads to personalization of tourism services, upgradation of operations and increment of productivity. Artificial Intelligence (AI) has proved to be of great help during the COVID-19 pandemic when there were restrictions on travelling and social distancing regulations were being followed by the travellers. It has a promising future in the travel industry as well. The present study tends to discuss the various usages of artificial intelligence in improving the travel industry. The paper also tends to highlight the impact of artificial intelligence in revolutionizing the travel industry and offering a better travel experience to the tourists.

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