Application Scenarios and Promotion Strategies of High-Quality Development of Sports Service Industry Empowered by Digital Technology

Abstract

The new generation of digital technology brings new opportunities and new momentum to the development of sports service industry. Reviewing literature and case analysis were used in this study as the methods. Examine the important value and theoretical mechanism of high-quality development of sports service industry empowered by digital technology. Research analyzes the following practical application scenarios and typical cases systematically: The sports competition and performance industry enabled by 5G technology, the sports and health promotion industry empowered by blockchain technology, and the sports venue service industry empowered by Internet technology. And put forward the overall promotion strategy based on macro, medium, and micro levels. It is concluded that the rise and application of digital technology provide important technical support for the high-quality development of modern sports service industry. And it keeps great value to the optimization of sports service structure, the integration of formats, the matching of supply and demand, and the improvement of efficiency. Digital technology enables high-quality development of modern sports service industry. At the macro level, the top-level design led by the government is supposed to be strengthened. At the middle level, a multi-industry coordination mechanism is supposed to be established. At the micro level, we should perfect the professional talent cultivation system oriented by market demand.