Abstract
From the perspective of generalized virtual economy, considering physical factors and non-physical factors that affect the development of service industry, a system including three terms and 14 indicators is built to evaluate the development of service industry. With K-means clustering, multiple regression and other methods, an empirical study on the factors that affect the development of regional service industry in Sichuan province is conducted. It is derived that the development of regional service industry is mainly pulled by physical factors and the impact of non-physical factors is increasing. Meanwhile, the impact factors of every region are different and the corresponding policies should be adapted.
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