Application Research of Quantitative Deductive Kansei Engineering in APP Interface Optimization Design

Abstract

In order to better explore people’s emotional appeals in the design of Application interface, this paper applies the quantitative deductive method of Kansei Engineering to the research of its optimization design. Firstly, questionnaire survey, cluster analysis and other methods are used to determine the design elements of APP interface and representative perceptual words, and then the semantic difference method is used to establish the relationship between the two, so as to carry out perceptual evaluation on representative APP interface samples. On this basis, qualitative analysis is used to explore the corresponding relationship between perceptual words and design elements. Finally, the validity of the conclusions obtained from the qualitative analysis is verified by the orthogonal analysis method, and the corresponding relationship between the consumer’s emotional demands and APP interface design elements is thus established.