Application Research of Fuzzy Evaluation on Direct Trust Evaluation in the Supply Chain

Abstract

In order to accurately and effectively evaluate the trust level between enterprises whose supply chain exists in direct transactions, this paper proposed a trust level evaluation method based on reputation, this method by introducing corporate transactions satisfaction level, corporate transaction amount, corporate transactions time, corporate transactions number and rewards and punishments factor five factors, which make description and measurement of corporate reputation more accurate. Meanwhile, in order to improve the measurement accuracy of corporate transactions satisfaction level, this paper proposes a transaction satisfaction evaluation method based on fuzzy evaluation, the transaction satisfaction were evaluated from product quality, product cost and completion time three aspects. Simulation results show that the model proposed by this paper can effectively evaluate the direct trust level of supply chain enterprises by the reputation. Compared with similar existing trust model, this model evaluates direct trust between enterprises more accurately and objectively. It also effectively reduces the occurrence of corporate fraud and speculative behavior.