Abstract
VR (virtual reality) is a new type of audio-visual integrated information technology which integrates multimedia technology and network technology. The three significant characteristics of VR make it different from other visual technologies are on information interaction, spatial conception and perception comprehensiveness. With the unique presentation and 3D image generation of VR, it is gradually applied to many fields such as architecture, industry, environmental design, etc. VR through data model modeling and precise data calculation can maximize the intuitive display of the scene to be experienced according to the needs of customers, and improve the customer’s feelings and the timeliness of information exchange. At present, the application of VR in the world is more mature in the field of game industry and tourism. With the continuous development of the application, VR brings new vitality and new experience to many industries. This paper makes an in-depth study on the application of VR in art design, studies the change and impact of VR on art design and the feasibility model of VR applied in art design.
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