Application of Virtual Reality Technology in Art Design: A Systematic Approach

Abstract

The 21st century witnesses innovative concepts in the field of technology and multimedia integrated with networking. The new concept is referred to as Virtual Reality, which is a combination of multimedia and networking. Virtual Reality is wholly different from other advanced technologies that are visually appealing. The main features of virtual reality are identified as spatial conception, perception comprehensiveness, and information interaction. Apart from the above, other specialties of virtual reality are the generation of 3D images and presenting information in a unique way. These features are generally applied across different fields, such as environmental design, architecture, public art design, and other industries. Virtual Reality processes the precise data calculation and then optimises the display experience of the users/customer. It also fulfills customers’ needs and enhances user satisfaction by exchanging valuable information. The entire gaming industry applies Virtual Reality, and thus, the world looks more mature. Even the tourism industry has started using Virtual Reality which has the potential to bring novel experiences and vitality to the audience. Therefore, it can be confirmed that the application of Virtual Reality will undergo continuous development and advancement, adjusting to the needs of the industries. The primary aim of this study is to gain an in-depth understanding of the Virtual Reality concept and the application of Virtual Reality in art design and to examine the impact of Virtual Reality on public art design. This article also reviews the features of Virtual Reality and its application in art designs. The advantages of Virtual Reality will also be discussed broadly. At last, this study proposes a feasibility model of Virtual Reality that can be applied in public art design.