Abstract
Productivity is one of the key factors in any organization, and one that is often not given the necessary attention, regardless of its size or structure. Striving to achieve maximum efficiency and effectiveness in each of the processes carried out within the company should be an absolute priority. Productivity is a crucial indicator, but it is often overlooked. It should be measured objectively and rigorously, and all companies should be able to know exactly what their productivity is like, what it is based on and what is failing. Tabasco is one of the main cattle-producing states in the country, it has an inventory of 1.6 million heads, according to data from the National System for Individual Identification of Livestock (SINIIGA 2019), concentrating more than 55% in small production units with range from 6 to 50 heads. The objective of this study is to present the results of the evaluation that was carried out through the instrument "comprehensive productivity evaluation technique" on the cattle industry in the city of Villahermosa, Tabasco, for further analysis and reflection.
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