Abstract
This study explores the modernization of tea packaging, departing from traditional landscape-themed illustrations to resonate with younger consumers. With a focus on the Ancient Tea-Horse Road theme and Ya’an Tibetan tea, various methodologies are employed: Literature Review: Illustration styles are analyzed across historical periods to inform modern design choices. Case Analysis: Existing tea packaging designs, particularly those targeting young consumers, and integrating elements of the Ancient Tea-Horse Road, are examined. Field Research: The historical and cultural significance of the Ancient Tea-Horse Road are investigated. Design Implementation: Computer software blended hand-drawn images with modern images. By infusing the essence of the Ancient Tea-Horse Road into Ya’an Tibetan tea packaging through modern illustrations, this study aims to create a visually appealing product that bridges tradition with contemporary aesthetics. This approach revitalizes traditional themes, enhancing product distinctiveness and market competitiveness.
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