APPLICATION OF SMART-TECHNOLOGY AS A UNIVERSAL TECHNOLOGY FOR SETTING GOALS IN FUNDRAISING

Abstract

The first stage of the fundraising process algorithm is the planning of the fundraising campaign, namely: the process of determining the main goal, methods and techniques for achieving the goal, expected results after the end of the campaign. It is important to form the project itself, for which funds will be raised, and action programs regarding the interest of donors. In addition, it is recommended to draw up the company's program a maximum of 6 months before the start of the campaign. There are several technologies that will help formulate the desired result. As an example, methods such as SMART and "Problem Tree" ("Objective Tree") can be used. The methodological basis of the article's research is a comprehensive approach that made it possible to establish the importance of using such a method of setting time management goals as the "SMART-method" in fundraising. The article clarifies the essence of the concepts of "fundraising" and "SMART-method" of setting goals, considers the importance of the issue of the initial stage of fundraising activity, namely, the formulation of the goal, definition of methods and tasks. During the research, it was determined that the "SMART method" is a convenient and effective way of setting goals in the activities of a fundraising company. Its use acts as a factor that contributes to clear and effective planning when determining the tasks of effective fundraising activities. Practical meaning. Based on the analysis of scientific works, the expediency of the "symbiosis" of time management and fundraising at the stage of planning the organization's goals in the form of the application of the "SMART-method" was determined. Prospects for further research. The obtained results determine the need for further evaluation of the use of time management practices in the fundraising process in Ukrainian companies.